4.9 Excellent
For ambitious CMOs, founders, and in-house teams.
The hard truth
Bloated audits. Generic recommendations. Monthly reports full of vanity metrics that never reach a decision-maker. If your SEO program feels like activity without revenue, it probably is.
The handful of changes that shift calls, reduce cost-per-lead, and give you a clear picture of organic performance. That’s all we focus on. That’s all we deliver.
Where do you fit?
You think organic search is either a missed opportunity or a growing risk - but you need data before spending. We start with a search audit that shows exactly where you are and what’s on the table.
You know what’s broken - a site migration that tanked traffic, a Google Business Profile that disappeared, or a competitor outranking you for your own service. We match you with the right fix.
You need the strategic direction of an in-house SEO director without the full-time hire. We embed senior-level guidance into your team on a flexible basis — monthly, quarterly, or project-based.
Google AI Overviews, ChatGPT, Perplexity - your competitors are already being cited. AIO (AI Optimization) is a new channel. We build the content and entity signals that get you into those answers.
Our approach
Most consultancies hand you a PDF and walk away. We stay. We write the content. We fix the technical issues. We build the Schema markup. We deploy the pages. Strategy means nothing if nobody executes - so we do both.
We run the audit, write the brief, produce the content, deploy the technical fixes, and measure the results. One team. No handoffs. No “your dev team needs to implement this” without support.
One location or forty. We’ve built systems — crawlers, content pipelines, automated Schema deployment — that let us produce at volume without losing quality. When you grow, we don’t slow down.
You get calls, leads, and revenue from organic. Not keyword rankings in a spreadsheet. Every report answers one question: is this making money?
Google organic and AI-generated answers are converging. We run both - traditional search optimization and AI Search visibility — so you don’t need two agencies for one problem.
Our technology
Off-the-shelf SEO tools show you the same data your competitors see. We built our own stack, purpose-built for service businesses - to find what others miss and move faster than what’s commercially available.
Measures how prominently Google and AI models associate your brand with your target topics. Shows where you’re salient, where you’re invisible, and what content moves the needle on entity authority.
Maps your business against Google’s Knowledge Graph and AI citation sources. Shows exactly which entities, topics, and structured data signals you need to get cited in AI Overviews and ChatGPT.
Builds a full content hierarchy from your business category, validates every clusters against live SERPs, merges overlapping topics, and attaches estimated revenue opportunity to each one. Complete content roadmap with gap analysis - in under 20 minutes.
Automated JSON-LD generation and deployment, LocalBusiness, Service, FAQ, Review - across all your pages. Keeps your structured data in sync with Google’s latest requirements without manual updates.
Limited availability
We only take on a limited number of new clients each quarter. That’s it. Every engagement gets direct access to both founders - not a junior account manager reading from a playbook.
We’re selective because the work demands it. Real SEO results require deep context, fast iteration, and trust. We can’t do that with 40 clients. We do it with a few - and we do it right.
If you’re interested, start the conversation early. We maintain a short waitlist and prioritize businesses that are a strong fit for how we work.
Check availabilityThe team
Founder & SEO Consultant
15+ years building and ranking websites across every vertical in Quebec. Ran his own agency. Managed 30+ client sites simultaneously. Knows local SEO inside out.
Partner & Operations Lead
Software engineer turned AI Search strategist. Builds the technical infrastructure that connects SEO, structured data, and AI visibility into one system.
FAQ
SEO gets you ranked on Google search results. AIO (AI Optimization) gets you cited in AI-generated answers - ChatGPT, Google AI Overviews, Perplexity. Both drive organic traffic. We handle both.
Most clients see measurable movement within 90 days. Some faster - depends on your starting point, competition, and how quickly changes get implemented. We don’t do 12-month lock-in contracts.
That's our focus. Law firms, clinics, accountants, insurance agencies, financial advisors, home services, education providers - businesses where a single lead can be worth hundreds or thousands. We've built deep expertise in service-based businesses and that's where we're sharpest. We also work with e-commerce and SaaS companies - and the results speak for themselves.
A 20-minute call. No pitch deck. We ask about your business, your current organic situation, and what you’re trying to achieve. If we can help, we’ll tell you how. If we can’t, we’ll say so.
We cap our client roster at a level where both partners stay directly involved. That means a limited amount of new engagements per quarter. We’d rather turn away work than deliver something we’re not proud of.
Sometimes. Sometimes we work alongside them. If your current setup is working but missing strategic direction, we plug in at that level. If it’s not working, we’ll be direct about it.