Partner & Operations Lead
Ismael’s path to SEO wasn’t straight. He started as a video game streamer, pivoted to photography, did DoorDash - and then made a decision that changed everything. In September 2021, he walked into Emma Financial Services for a life insurance agent role.
He got the job. But Emma Labs saw something else in him and offered a second role in their marketing department as a copywriter. That’s when SEO opened up.
In his time at Emma, Ismael helped scale non-brand organic traffic past 500,000 visits per month. He built the processes that powered marketing and operations as Head of SEO, and realized the potential he had in this space.
Ismael calls himself a marketer first, SEO second. He takes time to understand the user - their pain points, their questions, what they actually need, and builds content strategies around that. It’s what separates his approach from most technical SEOs.
In 2024, he joined forces with Tommy. At delorme., Ismael designs the processes, custom tooling, and repeatable systems that let SEO and AIO campaigns run at scale - predictably.